I have a lot of clients ask me, how can I use video on my website. Everyone is doing it, right and it attracts a younger crowd. Where should I start?

Each month, Americans watch over 3 million YouTube videos so it’s proven that there’s a lot of interest. The challenge is figuring out how to produce a video that has content that will reach your customer and encourage exposure so it’s watched and shared by many.

Starting with YouTube is easy because it’s free, easy to use, and appeals to a mass market.

Here’s some simple tips on what videos you could add to your e-commerce website.

1. Product Support. Create a video that satisfies some typical FAQ of your customers. Online support can be more innovative and create a better response than having to put your customer on hold.

2. Tour Promo. Give a tour of your studio or retail store or office. Your clients would love a behind-the-scenes looks at your company and what you might have up your sleeves for the next quarter or year.

3. Direct Sales. Give a demostration on how to use your company’s product. Make the video fun and interactive, something the customer will want to share with friends and families.

4. Testimonials. I’m starting to see more video testimonials from customers. Why not ask your customers for one. It’s nice to provide an incentive since it’s more time-consuming than simply sending an email testimonial. (give an example)

5. Viral Video Contest. Create a contest that’s focused on your products or how they can be used. Be sure to set up some ground rules and offer a reward for the winner.  (give an example)

Overall, be creative and don’t be afraid to use video as a medium for your online store. It can be a great tool to help promote a product that might need attention or introduce a new product.

Share

Related Posts:

• Sock it to Marketing: Interview with Carrie Atkinson