I recently spoke with Bo, from KOifusion about his successful use of Twitter to promote his food cart.

KOifusion is a food cart that produces a mashup of Korean BBQ along with Mexican, American,  and Italian flavors. Bo’s cart travels to different locations across the city to feed cart lovers alike. Their company is only 2 months old, but they have driven their marketing through Twitter, using it to share promotions, their cart locations, as well as what’s going on day to day.

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Bo can’t believe the connections he’s made in such little time, he doesn’t just talk about the cart, Bo said he tweeted about his car breaking down and had 5 different folks come to him with lunches and a willingness to help.

He mentioned that Twitter allows folks to give suggestions while feeling safe and easy to reach out. Bo really likes Twitter because he can update from his iPhone, it’s fast and is the best way to spread news. He can’t wait till there’s a way to sync with other media tools to make updating even easier and looks forward to the ease of use of social media in the months to come.

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Beth Baker claims she’s a runner, not an athlete. Beth’s business, Running Evolution coaches folks who have never run run 5Ks as well as runners who want to go longer distances. Beth loves her job because of the rewards to helping people improve themselves and reach tough goals. Learn how Beth’s used social media to reach out to runners and the people who want to run.

Please describe your business and why you are passionate about it?

I am a running coach that specializes in the “new to running” runner. I am in love with my job and each person that transitions into a runner. I run and talk with them and get them going and they end up doing incredibly well.

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Do you use different social media tools to promote your business?

Yes, I use twitter and facebook.

What tools have worked for you? What hasn’t?
They both work in different ways. Twitter is more of a networking tool and facebook is more of keeping up connections to past, present and potential clients. If I need help finding a marathon race in Austin, I use twitter and if I have a new class or special, facebook.

What do you hope to achieve with these tools in the next 6 months?

I think social networking is in constant flux, and you have to keep your name in the page daily. My goal is to stay on top of it with consistency.

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