Bob’s Red Mill Natural Foods is a leader in the grains industry, they provide over 400 products, focusing on gluten-free and organic.  Their slogan is “whole grain foods for every meal of the day”.

How does a business share their community  such as gluten-free baking contest and supporting a cyclo-cross team? Bob’s Red Mill uses tools such as Facebook. Here’s are some great ways they did it right on their Fan page

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• they put a photo of “Bob” as part of their profile, having their business come across very warm and friendly.

• on their wall, they post many time during the week with news about the cyclo-cross events, commenting on other companies products and overall, reaching out beyond their products and themselves

• Using the notes section to share info about tools folks can use in cooking and baking, content info, and more.

• they have their facebook badge on their blog, so readers of the blog can easily “become a fan” of Bob’s Red Mill on Facebook.

Do you know of other companies that have “done it right” with their Facebook Fan page?

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• Making your Facebook Fan Page have more get up and go (and cool apps)

Setting up a Facebook Fan page is the best way to advertise your business, but I’ve found a lot of folks baffled about what to do with it.  Here are steps on how to set it up

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1) Feed your blog postings into your Facebook page – this can be done by editing the Notes tab and adding your blog feed. Facebook will confirm with you if it’s done correctly and you simply confirm.

2) Add business apps, there are a ton to choose from here,  but don’t go overboard, pick a few that having meaning to your business.

3) Promoting your page – you can’t just friend someone the way you do from your personal profile. You can encourage folks to be fans of your page by spreading the word.  Find contacts from your profile that are business connections, in the industry, or who could benefit from what your company provides and invite them to become a fan. Send a personal note what your page offers. Also promote your page in other places such as Twitter, email sigs, business card, your website or blog.

4) Build a community around your page – start discussions by asking questions regarding your products or what they suggests should improve. Post on a regular basis, such as you would on a blog. Be patient, it won’t happen overnight, but it change slowly.

Want to take it to the next level? Read this report on developing a Facebook pan to attract a million fans!

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