Toys “R” Us has become one of the fastest growing brands on Facebook. They gathered 100s of new fans over Thanksgiving holiday and the last few weeks…

How did they do it

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• Yesterday I went to the Toys R Us Facebook Fan page and the offer is if I become a fan of Toys R Us, they will donate a $1 worth of toys to a non-profit that’s sponsored by Shaquille O’Neal.

• Made it easier for customers to vote on product deals for their wish list. It’s called “You Vote – You Save” Promotion, it allows you vote on the deal you most wanted activated with the focus on Cyber Monday.

• As a Facebook fan, you are able to get status updates with weekly and daily deals, special promotions, coupon offers, and find out about exclusive and unadvertised deals.

• Toys R Us gave its customers a preview of their “Biggest Big Book” – a print catalogue that is mailed out full of deals on the latest toys, on their Facebook page, a day before the “Book” was launched on the site. They gave their customers a sneak peak at their “Black Friday” deals.

It will exciting to see other companies and businesses leverage Facebook and help them communicate and improve their customer’s shopping experience with creative ideas.

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• Selling on Facebook: Core Commerce vs. Payvment

Setting up a Facebook Fan page is the best way to advertise your business, but I’ve found a lot of folks baffled about what to do with it.  Here are steps on how to set it up

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1) Feed your blog postings into your Facebook page – this can be done by editing the Notes tab and adding your blog feed. Facebook will confirm with you if it’s done correctly and you simply confirm.

2) Add business apps, there are a ton to choose from here,  but don’t go overboard, pick a few that having meaning to your business.

3) Promoting your page – you can’t just friend someone the way you do from your personal profile. You can encourage folks to be fans of your page by spreading the word.  Find contacts from your profile that are business connections, in the industry, or who could benefit from what your company provides and invite them to become a fan. Send a personal note what your page offers. Also promote your page in other places such as Twitter, email sigs, business card, your website or blog.

4) Build a community around your page – start discussions by asking questions regarding your products or what they suggests should improve. Post on a regular basis, such as you would on a blog. Be patient, it won’t happen overnight, but it change slowly.

Want to take it to the next level? Read this report on developing a Facebook pan to attract a million fans!

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