Who has the most purchases through Facebook wins!
Posted on April 12th, 2010
Facebook is much more than a place to talk to your friends and family. As people spend more time on this widely-visited website, Facebook has realized that value of becoming a powerful e-commerce tool. Businesses are now using Facebook to get people to directly make online purchases.
With different apps in the game, business can choose from a variety of ways. Having a Facebook Fan page is critical for a business. If you want to list products, business owners can use apps such as SocialShop. This app allows a business to choose the page they want a product to appear on and add a shop tab to it, add their store link, or choose a product to display. When a customers visit the fan page, they click on “shop” and click on a product, they are taken to the shopping cart on the business website. There’s even a feature that allows the customer to “share” the product with their friends.
Who has tried and succeeded at Facebook Ecommerce? Proctor and Gamble launched a new diaper product on their fan site – 3 weeks before the product hit the shelves. In less than a hour, the company sold all of the 1,000 packs allotted for this ad campaign.
In addition to purchases, Facebook is influencing the purchasing of products - L.L. Bean uses Facebook to post news and events, promote its products and offer discounts through their fan page. They encourage customers to post photos of products and comment on photos left by others. Customers are continually posting about their hikes, camping, stories of their dog and products as well. L.L. Bean announces promotions to its followers via blog posts, videos, and special offers and it’s working!
As a consumer, I believe we benefit on learning ways to get deals or learn about new products hitting the market. I really hope to see more integration of reviewing/recommending products for friends and family on Facebook. I personally aren’t a huge shopper, but I find I make more and more purchases online. I know I’d much rather purchase based on recommendation than taking my chances on a new product I don’t know much about. What do you think?
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
