Savvy business tips from mom business owners

Posted on September 29th, 2010

I had a blast at the Making of a (M.O.B.) Mom Owned Business Conference last Wednesday. I was introduced to many talented ladies who are performing the fine balance of running their own business and having a family.

Some of the speakers included: Angela Thornton - News Anchor at KATU, Janna Mock-Lopez – Publisher of Portland Family & Goodness Magazine, Julie Duryea- Owner of Souk, LLC, and Zenana-Renee Rose – Owner of Zenana Spa & Wellness Center. I was impressed with speakers and the advice they shared, I’d love to share some of the highlights and pass it onto you. I think it can be applied to most entrepreneuers, no matter where you are in your business.

Session One: Meet the Media

* Be flexible when working with the media, if they want to meet up, adjust your schedule and make room in your day to talk to them. It makes a great impression and they will remember you down the road.

* When pitching ideas or events, be sure to do it months ahead of time.

* Know the publication and don’t pitch a story they did last fall, get to know the reporters and editors so you know what they are looking for (follow them on Twitter!).

* Profile yourself as a local expert and find a hook (a national story or study that’s very popular) can help elevate you and others.

Session Two: The Business of Balance

* Get outside and exercise, it helps decrease stress and depression.

* Have a circle of 5 friends/mentors with more experience than you and ask them for advice and guidance.

* Unplug from your phone and computer on a regular basis.

* Be creative finding childcare help: have someone live with you if you have the space. Swap or do trades with friends & colleagues.

Session Three: Smart Strategies for Growing Businesses

* If something is working, keep it up and replicate it in other aspects of your business.

* Bad economies reduce competition, keep a good attitude and keep gaining exposure.

* Watch your daily metrics: # of Facebook Fans, # of Products Sold. Use these measures as something tangible!

* Hire professionals before you expand your business (lawyer, accountant, web designer, etc.).

Session Four: Movers & Shakers Share Secrets to Success

* Seek out resources and training through books, podcasts, seminars, etc.

* Don’t let someone else define your work/life balance, it’s different for everyone.

* Perserverence – have no fear, build confidence, don’t doubt yourself and have/share excitement about your business.

* Seek out colleagues and refer each other.

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Tips for a More Productive, Streamline Business

Posted on September 1st, 2010

Rework
The folks at 37 Signals are one of a kind! They started a web design firm and turned it into a web application company. They designed the official Meetup.com site, but they are most famous for developing Basecamp. Originally intended for internal use only, it satisified a need and became a commercial product and has been very successful as a project management tool.

37 Signals is about 10 years old, but they have managed to stay small and vibrant. They truly believe in investing in their customers, dishing up great customer service, creating intuitive software, and keeping things simple.

My colleagues and I really admire their business style, management, and how they’ve kept it simple over their years of growth. Jason Fried and David Hansson, the founders of 37 Signals, recently published a book “ReWork” that contains small essays of advice that can carried their company and helped it survive. Here’s some my favorites:

Nobody Likes Plastic Flowers
Don’t be a stiff boring professional. Show our flaws and personalities. Don’t hide behind a mask!

Out-Teach Your Competition
You can outspend, outsell, or out-sponsor your competition, but are they teaching their clients as well? Big Companies can’t afford to teach, but you can.

Long Lists Don’t Get Done
I could really use this tip – I’m so guilty of writing long to-do lists. Many times I get overwhelmed and can’t finish any of it. Long lists are like guilt trips and can easily stress you out. Instead prioritize visually. Write down the most important item first, keep it at top. Numbering and lettering doesn’t really work. Just keep it simple.

Meeting are Toxic
Yes, Meetings can seem evil, especially when there’s no clear picture or agenda. Sometimes you are in a room where there’s quite a few peeps who like to hear themselves talk. Here’s some suggestions: Invite as few people as possible-Always have a clear agenda-Time it, if you have to, bring in a timer so you won’t spend more time than needed

Making the Call is Making Progress
Decide and move forward. Don’t put off a decision and “think about it”. Don’t look for the perfect answer. You are likely to make a great call today as you are tomorrow or next week. Long projects zap moral!



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