What’s so special about bread? Dave’s Killer Bread has managed to make a great product and have a fascinating, compelling story behind the business. If you’d like to learn the story, check out this video. Relaying stories can be a challenge, but the marketing team at Dave’s have made quite an impact. Here’s what they’ve done right:

• DKB has an active Twitter account, where they share upcoming events and bread specials they are running at their store.. I noticed a lot of cross over between Facebook and Twitter accounts, which great since most folks use one or the other to communicate. Using both to share info can be really powerful.

• Using the power of video – they set up their own YouTube account where they are storing different interviews and video about the making the bread and Dave’s story.

• Teaming up with the Goodbyn Lunchbox for a sandwich contest. The content was based on people posting their favorite sandwich using Dave’s Killer Bread on the DKB Facebook page and the top 3 creative ones would be selected as the winners. The Goodbyn Lunchbox Facebook page lists all of the winners and points to Dave’s site for the recipes.

• Also, they are getting direct feedback from customers about the bread daily. One customer wrote in that they noticed that the “Good Seed” bread was undercooked in the middle lately and Dave’s team responded within the hour saying “thanks for letting us know and they will be fixing it soon”. That’s impressive.

Do you know of similar companies that are paving the road with passion about their product? Can’t wait to see what Dave’s Killer Bread will do next!

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