How do you win followers/fans through cupcakes?
There’s been a lot of excitement about cupcakes the past few years and Portlanders love to indulge in heavenly desserts.
One of the cupcake businesses in town, Cupcake Jones, has done an impressive job with their online marketing. Here’s just a highlight of what they’ve been up to.
1) Every Tuesday is “Benefit Day” – a way they can give back 5% of their sales to a cause. Cupcake Jones is great about announcing the different causes each week on Twitter and Facebook.
2) If you go to their Facebook Fan page, they have their most current menu and lots of great photos of their customers eating cupcakes and of weddings they’ve catered. They are also on the ball and reply to messages on their wall quickly
3) They are pretty active on Twitter and have a nice, warm vibe to their tweets. One thing that was stood out to me is they shared photos of some of the trick-or-treaters that came to their shop, that’s pretty cute.
4) I was so impressed how many reviews they have on Yelp and how they averaged to be very positive. It sounds like they’ve made a lot of folks happy.
Overall – Cupcake Jones has built up a league of fans through promoting, being genuine, and communicating on a regular basis through social networking tools. I hope they keep up the good work!
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
