Korean BBQ food cart connects with Portland tastebuds through tweets

I recently spoke with Bo, from KOifusion about his successful use of Twitter to promote his food cart.

KOifusion is a food cart that produces a mashup of Korean BBQ along with Mexican, American,  and Italian flavors. Bo’s cart travels to different locations across the city to feed cart lovers alike. Their company is only 2 months old, but they have driven their marketing through Twitter, using it to share promotions, their cart locations, as well as what’s going on day to day.

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Bo can’t believe the connections he’s made in such little time, he doesn’t just talk about the cart, Bo said he tweeted about his car breaking down and had 5 different folks come to him with lunches and a willingness to help.

He mentioned that Twitter allows folks to give suggestions while feeling safe and easy to reach out. Bo really likes Twitter because he can update from his iPhone, it’s fast and is the best way to spread news. He can’t wait till there’s a way to sync with other media tools to make updating even easier and looks forward to the ease of use of social media in the months to come.

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  • foodie1

    Bomb food fasho!

  • foodie1

    Bomb Tacos….a must try…! I even started Tweeting lol!

  • foodie1

    Bomb food fasho!

  • foodie1

    Bomb Tacos….a must try…! I even started Tweeting lol!

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This entry was posted on Tuesday, August 18th, 2009 at 3:54 pm and is filed under interview, marketing, social marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.