how to improve your website’s searchability
The answer isn’t simple – having your website ranked higher might result in more traffic, but do you really see your ROI? Will it encourage products and services to be bought and sold? Are you aiming at the right target market? The following suggestions focus on changes you can do to attract the right customer.
The key point to remember is that you don’t want to be too broad when marketing your business online and ranking high in a search result won’t equal products/services bought or sold.
CONTENT
It’s crucial that your website is written so it’s easy to read and incorporates some keywords. Be careful you don’t overdue or add too many keywords (about 1 every 100 words). Engage your targeted audience and draw them in, it’s important to put time and energy into all the content of the website. Hire a copywriter or editor if you need help.
REFERRING LINKS
Google rewards websites when other quality websites link to each other. Having quality & high-traffic websites (including blogs, social media sites, forums, wikis) link to your website is a good thing. For example, having your business on yelp.com with excellent customer reviews can be a huge way to gain new clients.
CLEANLY CODED WEBSITE
The foundation and structure of your website can play a huge role in how Google perceives it’s value. It’s important that your website is current and isn’t running extra scripts or excessive information. Running a 8 year old website will not encourage folks to come. Make sure that your web designer meets the basic standards and doesn’t produce a broken website.
Google has many tools to help you improve your website include Google Analytics, Google’s Webmaster Tools, and much more. Get your hands dirty and start doing these simple things today.
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I'm Nedra Rezinas:a Portland women with a background in web design, project managment, E-commerce, and providing green web hosting. Join me on my journey as I explore different marketing and e-commerce strategies that can help your business! 
