I recently got an opportunity to interview Amy Ambroult of AG Ambroult Jewelry. Amy designs and crafts these amazing silver jewels such as necklaces, rings, bracelets, and other pieces are literally. Visit her website: agambroult.com to see her amazing jewelry line.

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Please describe your business and what you offer:
AG Ambroult jewelry is a line of contemporary silver jewelry that explores the link between industry and nature.  I (Amy Ambroult) am a jewelry designer and fabricator — which means I make all the pieces by hand, using traditional metalsmithing techniques.

Yes–Facebook, Twitter, and I have a blog (http://agaelemental.blogspot.com)

I think they have all served a purpose. I wouldn’t  say any one doesn’t “work”. In terms of sales, Facebook has definitely been the best. I have a fan page for my business and invite all my personal “friends” to become fans. This brought awareness of my business to long lost friends and acquaintances that wouldn’t have otherwise known about my jewelry line. As a result, I have had a good handful of orders through Facebook contacts.

Twitter has been great in bringing awareness of my business to perfect strangers. I have tried to create an interesting “persona” through my tweets. It has brought a good amount of traffic to my blog and Etsy shop (where I sell my jewelry online), though I couldn’t say for sure if this has resulted in any online sales. Either way, it is helping to reinforce the “brand” of  my company–which could only be a good thing.

The same goes for my blog–reinforcing my “brand” and “persona” by not only posting about metalsmithing and my jewelry, but also about recipes, gardening tips, craft projects and other thoughts of interest. This brings people to my blog who might not otherwise be interested in knowing about my jewelry. Creating a following on my blog will bring a feeling of community, trust, and credibility, which will (hopefully!) transfer to the public’s opinion of my company.

In the next 6 months I will continue using these forms of social media to bring awareness to my business, reinforce my company brand, and continue to create an interesting online presence and persona that will become synonymous with my business, AG Ambroult.

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